Lee Hyori signed on as model for "CheoEum CheoReom" for the 6th time

Singer Lee Hyori is signed as the model for soju brand "CheoEum CheoReom" for the 6th time.

According to an official from Lotte Beverages, "We have signed with Lee Hyori for her to endorse CheoEum CheoReom for the 6th time." This will be the 3rd year that Lee Hyori will be endorsing the brand.

The new CF was revealed on 1st September. The official also added, "Through the campaign "Shake Campaign" we did for the past 3 years, we see the popularization of "hwei-oh-ri wine" by shaking the wine and the name of "Hyori win". These are the reasons why we decided to sign on with Lee Hyori."