Wednesday, October 7, 2009


By releasing “Chocolate.”

Earlier this May, YG Entertainment created the first CF/endorsement track to reach #1 on various music charts with Big Bang and rookie group2NE1’s “Lollipop.” SM Entertainment is ready to try their hand at this new market by having one of their top cash cows Girls Generation and rookies f(x) sing “Chocolate,” an endorsement for the new LG Chocolate phone.

Both groups will sing the same song with Girls Generation singing a soft, feminine version while f(x) sings a more electro-pop version. The tracks will be released October 8th through various online music portals.

I’m still obsessed with Girls Generation’s silly “Ramen.”

Will “Chocolate” become the next endorsement hit? Who’s version will reign supreme?

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